My friend Joy Wang is in the midst of an Indiegogo campaign to raise initial funding for her ingenious and elegent nutrition and delivery system: SHO(tm) Nutrition
From her Indiegogo page:
With a modern, sleek design, sho™ puts your nutrition front and center. Say goodbye to cabinets filled with supplement bottles that are “out of sight and out of mind," and say hello to sho™.
- Dispenses all natural nutritional supplements (Nutriballs) with click of a button
- Color coded and easy to swallow gel caps
- Compact and made for on the go
There's certainly a lot of competition and new entries every week in the nutritional supplements category. But design thinking and putting the consumer experience first should help set Joy's venture apart (I'm rooting for her).