I wanted to share with you a recent cover article that I authored for the Product Development and Management Association (PDMA) Visions magazine. It's based on some of the key concepts in my book, Collective Disruption, and focused on helping established companies create a capability for transformative innovation by co-creating with the startup ecosystem.
We're getting great feedback on the timeliness of this theme and the practical insights and examples from the book, related workshops and events. I hope that this article is interesting and useful to you as well. For your convenience, here's a link to Visions magazine and free access to the article for your reading.
Collective Disruption provides a roadmap and framework for co-creating new businesses. Read it and you’ll learn how to:
- Build and leverage an innovation network as a pipeline for new sources of growth
- Bring entrepreneurial and lean methods into the corporate context with a balanced approach that works
- Discover, define, incubate, and integrate new sources of growth with a new mindset of co-creation
- Apply new incubation models that others are using successfully, including leveraging accelerators and ‘on-demand’ entrepreneurs
Large corporations need new sources of growth, but struggle to embrace entrepreneurial, high-risk opportunities. Many startups excel at using speed and agility to incubate breakthrough ideas, but lack access to brands and distribution for scale. Large companies and startups can help each other. Together, they can collaborate earlier and more deeply in creating and scaling transformative innovation and new business opportunities.
You can buy Collective Disruption on Amazon (hardcover or kindle versions available).