I've long observed that the open innovation trend seems to have been lost on much of the venture capital world and Silicon Valley in particular. Certainly the valley understands the importance of external partnering and connecting startups with leading companies... it's been the exit plan for many. What's different and important is the need for venture investors and entrepreneurs to design their ventures from the start with strategic corporate partners as part of the vision and the dialogue.
So, I was excited to see that Maven, a fast-growing and VC-funded OI expert marketplace, has taken the initiative to organize Open2012, focused on "bringing the Open Innovation community to Silicon Valley to discuss the opportunities and challenges presented by OI". I was invited to speak at the event ... and I see this as such an important effort that we're now going to co-sponsor the event with Maven and GSV Capital. The event is Dec. 11, 2012 in Mountain View, CA... I'm hopeful it will be an annual event.
Smart VC's and technology entrepreneurs are increasingly understanding the power of OI both for 'reverse engineering' their startups for corporate exits... as well as using OI as a very powerful tool to accelerate value creation for their own portfolios (via new technologies, talent, etc.). OI isn't new in Silicon Valley, but the understanding of the importance of creating new types of linkages with brands and corporate partners is. Hope you can make Open2012 (#Open2012) -- Here's a discount code for friends of Venture2 to help you save 20% off the registration -- "VENTURE2DISC".