We all know that mobile is an explosive area these days both in terms of consumer adoption and the unlimited number of device, network and app innovations being launched. I've been working over the past seven months on a venture-funded project to launch a new mobile brand-building business called Third Screen Marketplace. We're still in semi-stealth mode, but it's an exciting business model that I can hint at. It's aimed at bringing consumer insights and open innovation platforms to mobile help leading consumer companies co-create brand building platforms (think location based services, at-shelf product information, etc.) that improve consumers' lives and help these companies build brand equity.
Here's a link to a video we posted recently which highlights some compelling stats related to mobile marketing and brand building.