A few months ago, I read an early release of Adrian's book "The 24-Hour Customer". I must admit, if I hadn't been asked to review this book, it's unlikely I would have picked it up on my own. I've seen and heard of a lot 'time based competition' books and the title struck me as yet another take on an old idea.
Today my copy of the book is dog-eared, with dozens of pages marked for reference. I found the book to provide some very fresh and insightful views on how both the complexity and technology of today's consumer landscape are creating challenges and opportunities for connecting with consumers in meaningful and deeper ways.
So, I asked Adrian to share her thoughts on the book and some of the ideas she presents. She was kind enough to agree, so I'll be posting my questions and her responses in a series of posts over the next few days. Hope you'll check back and learn more about the book and her insights.
Mike,
Thank you for reviewing the book and for your insightful interview questions. I am honored that you found the book's ideas on Time-Value Innovation helpful to your work.
You are correct that the title may not evoke the right initial perceptions. I am glad you read the book anyway and found value in the work.
Warm Regards,
Adrian Ott
author, The 24-Hour Customer
http://tinyurl.com/24HourAmazon
Posted by: ExponentialEdge | November 16, 2010 at 02:07 PM