A few months ago, I read an early release of Adrian's book "The 24-Hour Customer". I must admit, if I hadn't been asked to review this book, it's unlikely I would have picked it up on my own. I've seen and heard of a lot 'time based competition' books and the title struck me as yet another take on an old idea.
Today my copy of the book is dog-eared, with dozens of pages marked for reference. I found the book to provide some very fresh and insightful views on how both the complexity and technology of today's consumer landscape are creating challenges and opportunities for connecting with consumers in meaningful and deeper ways.
So, I asked Adrian to share her thoughts on the book and some of the ideas she presents. She was kind enough to agree, so I'll be posting my questions and her responses in a series of posts over the next few days. Hope you'll check back and learn more about the book and her insights.