Consumer Goods Technology today announced its winners for 'most innovative product' and 'most innovative company'. The Nintendo Wii was selected as the most innovative product. No wonder, it really has revolutionized gaming... and more importantly the idea of family health made simple.
And congratulations to Kraft for being selected as the most innovative company! What a coup for a company that makes frozen pizzas and cheese to win this award. I love to see these examples of what some would call 'commodity' products being reinvented. It just proves what many of us already know... that there is not a single category that can not be innovated!
Very interesting to me was how much mention was made in the write-up about Kraft's open innovation efforts. This is a company that is approaching open innovation in ways beyond basic technology scouting... and really driving connections and collaboration through multiple avenues. Check out www.innovatewithkraft.com to see some of the ways they are connecting.