There’s certainly no shortage of companies and stories on companies that are “going green” – indeed, everywhere you look there are strong trends where just a few years ago there were scattered ideas and the mere beginnings of initiatives.
From Walmart on down, the trend is strong across the board from retail to banking and finance to mom and pops to municipalities, cities and countries. In fact, the “Green Revolution” will be a significant and era-defining movement for the foreseeable future. (Read more on the year's Top 10 Green Stories here.)
Walmart , the “king” of retail, is, for example, encouraging its supplies to reduce waste in packaging, shipping and in other areas. I’ve also read that the company is building green project centers with energy-efficient lighting and even wind/turbine-generated energy.
At Walmart’s level, this can add up to big savings and a significant impact. The company has had a reputation that runs counter to this, but clearly they’ve realized they can’t do business over the long run without paying real attention to the greening of business. (Even their new tagline, “Save Money. Live Better” is representative of this.)
So…what does “going green” have to do with innovation? Read my next post on how these environmental initiatives are finding their way to the innovation pipeline.