More on this interview from the Harvard Business School publication, HBS Working Knowledge., found here: “Best Practices of Global Innovators.”
MacCormack comments that many companies initially look to collaboration as a way to cut costs when in actuality there are many more payoffs, financial and otherwise, that come as a result.
Beyond lowering costs, there is much more to successful collaboration. He cites three principles that need to be adhered to:
- Firms must develop a collaboration strategy that is aligned to their business needs.
- Firms must organize for effective collaboration.
- There is a real need to invest in building collaborative capabilities. In other words, collaboration is not a one-time or first-time thing. The most successful firms are those that recognize this.
The article also spends time discussing four areas that must be invested in: people, process, platforms and programs, all of which contribute to the collaborative processes.
MacCormack cites specific examples relating to Microsoft, NewCo (a company that designs enterprise servers) and, once again, Boeing, as examples of companies that have invested in these areas well and subsequently have successfully increased their collaborative capabilities.