An article in the current issue of Fast Company written by the Made to Stick guys, Dan Heath and Chip Heath, talks about environmental triggers and how they have a rightful -- though not always well-used -- place in business.
What's a trigger? If you know you need to take something, like a book or a folder, with you to work tomorrow, you might leave it by the door so that in the morning you will see it and be immediately reminded that you need to grab it and bring it with you. So what if we planned our time or our ideas to take advantage of the inevitable triggers that pop up during the day?
Triggers, they say, could and should be used in marketing, but aren't enough. The Heaths call triggers the "secret weapon of the underdog" if and when the "little guy" uses the bigger guys' triggers to their own advantage. When done well, these ad campaigns are "turned into triggers for rebellious ideas."
And as we all know by now, it is from rebellious ideas that some of the best technologies and products are born! So take a look at what you are trying to do and say and get others to do and say. Where can you use idea triggers to help you get the job done?