In the previous post, I was discussing not totally closing your mind to the “frogs” out there and to being open to those ideas, people and resources that, upon first glance, may not look like winners or princes.
Of course, you need to balance this openness with the very real need to “budget your bandwidth.” It’s like a well-known saying in the advertising world, usually attributed to John Wanamaker, the man considered to be the father of modern advertising:
"I know half the money I spend on advertising is wasted, but I can never find out which half," he reportedly said. We know we spend time and resources on things that may be, well, wastes of time and resources, but without knowing beforehand what will be the waste and what could be the potential smashing success, how can we reject right off-the-bat?
So what is the takeaway here? Keep an open mind, yes. Be prepared to be surprised by those you think at first may be frogs. Be protective of your time but not so much so that you protect yourself out of a great idea. And, yes, pucker up even if it feels a lot like kissing a frog.