Finally finished reading Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. I've read other reviews and they seem to be generally very positive. Sorry, but I can't help but feel this book's premise is a metaphor in search of an idea. I found it to be a forced analogy (red oceans for the bloodied battlefield of current competition, blue oceans for uncontested market space that makes the competition irrelevant) without a lot of new strategic thinking.
It's an over-simplification on the authors' parts to call traditional competitive analysis outdated because it drives a focus on fighting head-to-head on existing terms. Many authors and experts (Prahalad, Christensen, Hamel) have long called for competitive strategies that create new market space based upon changing the basis of competition and/or satisfying the needs of previously unserved customer segments.
I do like the authors' focus on "value innovation"... focusing on finding opportunities to drive down costs, while driving up value for consumers. Again, sounds a bit simplistic... but the idea of defining and measuring value across the company as a system, rather than just the ROI of a new product is a concept that too few companies think about today.
Maybe it's me, but I didn't get that 'I can change the world" feeling (however short-lived it may be) I get from reading other innovation visionaries I respect and read. So don't just take my word for it, but I wouldn't recommend this one.