Fresh launched this week as the first social product testing site aimed at connecting manufacturers of leading edge products with passionate users and early adopters of these gadgets. With the explosion of social product development and crowdfunding (Quirky, Kickstarter, etc.), the founders of fresh identified a real gap in the market and have executed the concept very well from my initial review of the website and process.
I love this business concept for several reasons:
- It's spot on with addressing an emerging gap in the market and creating a disruptive beta testing and in-market research tool for physical products
- It's fully aligned with where manufacturers need to be going in terms of in-market experimentation with new products
And it's not just the entrepreneurs on Kickstarter who can benefit by testing the innovations on fresh. It's an interesting avenue to speed up the development cycle for large companies... and moving them toward a more 'agile' approach to innovation.
I hope they find a sustainable way to monetize this business (that's the biggest risk), but I think this is a visionary idea that provides more evidence of the acceptance of socially developed products and extending this into market introduction.